Do you know many logos of the global companies that have never changed? Porsche is one of the examples. Each Porsche logo installed on a car is a real hand-made artwork. We can see the result of such a diligent work every day. But any of us hardly thought how it was made?

The history of Porsche logo is enveloped in mystery. In fact, every self-respective company aspires to do something that will create as much intrigue as possible and arouse additional interest. But Porsche didn't create legends, they came to it...

According to one of the legends, once upon a time Ferdinand Porsche had the meeting with the influential and successful car distributor Max Hoffman in the restaurant. The latter started to passionately convince Porsche that his company needs a special logo, beautiful, stylish and powerful. In that very moment, on the napkin in the restaurant the first sketch of Porsche logo was made. But this is only one of the legends that doesn't mention why the logo is as we can see it today.

What does the Porsche logo mean? It's the coat of arms of the state of Baden-Württemberg in the capital of which, the city of Stuttgart, the headquarters of Porsche is located. The name in the center and the prancing stallion remind us of the city (originally, Stuttgart was established as a farm for pedigreed horses breeding).

An here is the keyword – coat of arms! This very item was subject to discussion of Max Hoffman and Ferdinand Porsche in the restaurant. Not the logo, but the coat of arms is the thing a respectable car must have, because it's an attribute of noble rank, rich history and distinguished social status.

The Porsche logo coat of arms is made in such a way, according to the principle of exclusiveness and presentability.